By harnessing the potential of AR, Doddz crafts experiences that leave minimal environmental footprint while maximizing engagement and awareness around pressing global issues.

Doddz believes that creativity and innovation can drive meaningful change, which is why sustainability is woven into every aspect of his work.

Why Augmented Reality Is a Sustainable Choice

  • Reducing Physical Waste
    Physical installations and printed materials often create waste and require resources that have a lasting impact on the environment. AR, however, lives in the digital realm, eliminating the need for as many tangible materials. This reduces waste, minimizes production costs, and offers a cleaner, greener alternative for creating immersive experiences.

  • Providing Ongoing Engagement with Minimal Impact
    AR can keep evolving and surprising audiences without the need for new physical objects. Doddz’s sustainable t-shirt project, for example, delivered a new AR experience each month, encouraging continued interaction without requiring additional resources. This approach helps address issues of overconsumption by providing a single item with lasting value.

Augmented Reality for Real-World Impact
Beyond its low environmental impact, AR offers a unique platform for addressing sustainability issues directly. Complex topics like climate change or pollution can be difficult to grasp, but AR provides an immersive way to visualize and understand these challenges. Through projects like the pollution-responsive piano installation, which uses real-time air quality data to alter the music, Doddz transforms environmental data into sensory experiences, making these issues tangible and engaging for audiences.

Purposeful, Responsible Art
Every project by Doddz is crafted with sustainability in mind, ensuring that his work aligns with a vision for a cleaner future. Through virtual exhibitions, eco-conscious practices, and thoughtful collaborations, he’s committed to creating art that not only captivates but also carries a message of responsibility. For Doddz, AR is more than a medium—it’s a tool to connect people to meaningful ideas, fostering a deeper understanding of the world around us and a shared commitment to sustainability.