Worlds first digital fashion show.
THE DEFY SHOW
On the last day of London Fashion Week 2022, Doddz hosted the UK’s first all Augmented Reality Screenwear collection in partnership with Snapchat at the iconic Shoreditch Kachette - DEFY - A Digital Fashion Show.
The collection was only viewable through the audience’s phones and a live projection, unlocking the power of digital fashion and a first look at the way AR technology will shape the future of fashion.
The event was attended by global influencer stars and media publications. Content from the show was featured on Vogue, BBC, ITV, Lad Bible, and Complex.
