Tommy Hilfiger virtual try on

One of my favourite projects of the year combining two of my favourite things. Luxury fashion and AR.

To celebrate their heritage collection, Tommy Hilfiger recently took some of their iconic looks from the years out of the vault and into the future by allowing users to wear digital versions of them in stores.

Brands like Tommy Hilfiger have already seen a 6.2x return on ad spend while utilising virtual try on in their Snapchat promotions.

Normally try-on has been leveraged through advertising alone, where businesses could guarantee their ads would be seen and who would see them. Brands like NYX Cosmetics have been able to drive over 60 million try-ons of their beauty experiences in a single day!