Times Square

On the 4th of July, New Yorkers held their phones up to a billboard I’d rented in the centre of the marketing world, Times Square, after recently seeing the trend of ‘3D billboards’ from brands where they fake a 3D effect using perspective on a 2D screen.

My billboard went the extra step of allowing the character to break free from the shackles of the screen and scoop up unknowing perdesctians in a King Kong type fashion.

I feel my art should be focused around education. Teaching people whats possible with AR through art examples. Most of my artwork also blurs the line between digital and physical and this project was no exception.