My Protein Fruit Ninja Game

A SOCIAL AR FIRST 🏆

As part of My protein Impact Week campaign, I turned two of their ambassadors into mini-avatars you have to keep fuelled in order to win prizes!

Just like a Tamagotchi, you have multiple options to level up their health; from taking a protein shake to working out.

What makes this a social media first is the data storage aspect can completely change how people interact with filters. AR doesn’t have to be a one-time use, it can be used again and again with different experiences. One perfect concept would be an advent calendar filter that changes every day during the countdown to Christmas.

This feature creates endless possibilities for brands and creators and will truly be a game changer for filters.