adidas X Ivy Park

Some recent work to share with you for the launch of the adidas x Ivy Park RODEO collection.

The user places a life-size chrome, breathing horse in their environment. The filter tracks the distance between the user and the 3D model causing the horse to rear up if you get too close.

For me this is a small glimpse into the future of AR, by having the digital world react to the physical movements of the person, creating a more engaging experience for the user by interacting with it physically rather than mindlessly tapping on the screen.