Doja Cat Mural X Life Wtr

Loved creating this AR filter for Doja Cats collaboration with Life Wtr.

For fans in Los Angeles, Doja Cat took to her instagram stories to drop clues that lead SoCal locals to a larger-than-life mural that once scanned with an Instagram filter revealed a truly out of this world AR experience.

Not only a great piece of public art for the locals but users could also unlock exclusive prizes on the day of activation adding another layer to a truly immersive campaign.

Oh, did I mention it turns the sky into a galaxy too?