Defy AR Fashion Show

The last few months have been some of the most intense of my life but on Tuesday night, we pulled off the first-ever digital fashion show.

A hand-selected audience of some of the most influential in London fashion held their phone up to the models to reveal the first collection of Defy garments and I’ve been blown away by the reaction and kind messages of support 💚

The audience held their phones up to the models to apply the clothes directly to them in real time.

Watch the full show here