AIA TikTok Filter

Before effects were available to everyone on TikTok, we were able to get our client AIA whitelisted on the beta program.

Being one of the first brands on the platform gave us a huge advantage. Combine that with a style of filter we know to work well and were excited to see the results.

In the first few weeks, over 300k people took part in the new header challenge and sharing it to their friends via their own socials helped AIA reach over 22 million people.

Happy client, happy audience, happy Doddz 🙏