adidas x JD
Had the pleasure of creating an AR experience for JD to promote the new ZX adidas sneaker.
JD sent out the new shoes to influencers in packages which included a passport for them to scan. Personalised for each individual influencer, the effect had different steps for them to ‘check in’ and verify their identity through an AR Scanner revealing a holographic animation
Influencers such as Tobi from the Sidemen have never received a personalised AR experience before so were excited to share to their followers.