5SOS HAND TRACKING

5 Seconds of Summer got in touch wanting to create an interactive AR filter for their release of their latest song, Take my hand.

With Hand tracking you can attach 3D objects, special effects, and even triggers to each hand on the filter, creating an interactive filter full of surprises.

The possibilities of AR advertising are endless!

I love that artists are able to take their creativity to the next level with AR and giving their fans a mini personal concert by buying a physical album.